Tuesday, July 16, 2013

'Hot in Cleveland' Is Heating Up the Drive for Organ Donations

Here's a great reason to watch the TV Land sitcom Hot in Cleveland this week, besides the irrepressible Betty White and the extraordinarily fine Valerie Bertinelli, who I had a major crush on when I was a kid and she was on One Day at a Time especially because I knew she grew up in suburban Detroit not far from where I lived and....

Malick, Leeves, Bertinelli and White, 'Hot in Cleveland'
Oops. Went off the grid there for a moment. Sorry.

In a first-of-its kind partnership, TV Land and Hot in Cleveland are teaming with the nonprofit organ donation website MatchingDonors.com to raise awareness of the crucial need for organ donors with this week's episode Wednesday (7.17) at 10 p.m. EST. In the storyline, legendary soap opera star Victoria Chase (Wendie Malick, who I had a major crush on...oh, never mind) makes the life-altering decision to donate one of her kidneys to a desperately ill young girl.

You'll laugh, you'll cry, you'll be moved, I suspect.

MatchingDonor.com claims to be the most successful nonprofit agency targeted to "finding living altruistic organ donors for patients needing transplants," receiving more than 1.5 million hits to its website every month.

"We are proud to partner with TV Land," says MatchingDonor founder and CEO Paul Dooley. "Their unselfish efforts in promoting organ donor awareness will directly result in saving lives."

As someone whose life was saved by a successful kidney transplant Nov. 18, 2011, you can bet I'm eager to see this episode. My donated kidney wants to watch, too.

I've been telling her about Valerie and Wendie.

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